海棠书屋-海棠书屋官方最新高H肉欲站

On September 26, 2025, the first seminar on the "16th Five-Year Plan" for the marketing direction of the Business Management discipline was held in Beijing. Organized by the Department of Management Sciences at the National Natural Science Foundation of China (NSFC) and hosted by the Guanghua School of Management at Peking University, the event brought together experts and scholars from more than 20 universities across the country. Among the attendees were Professor Huang Minxue, Associate Dean of our school, Professor Zeng Fu'e, Director of the Department of Marketing and Tourism Management, and Professor Xu Lan, who were invited to discuss the development strategy for the marketing discipline over the next five years.

The seminar was chaired by Professor Zhang Ying, Associate Dean of Peking University's Guanghua School of Management, and commenced with an opening address by Director Ren Zhiguang from the Second Division of the NSFC Department of Management Sciences. Professor Xu Xin, lead of the "16th Five-Year Plan" strategic planning for the Business Management discipline, introduced the seminar's objectives and tasks. The event consisted of two segments: presentations and discussions. In the presentation segment, nine young scholars from diverse backgrounds and universities reported on proposed future research directions and insights. During the discussion segment, experts closely followed the strategic guidance of the "Four Orientations," delving into the challenges and opportunities facing the marketing discipline in the next five years. Key topics included AI-driven industrial transformation, expanding domestic demand and enhancing consumption quality, interdisciplinary approaches, and methodological innovation, culminating in the identification of forward-looking and practically significant scientific questions. This seminar laid a solid foundation for defining research directions and development pathways for the marketing discipline during the "16th Five-Year Plan" period, strengthening its role in supporting national strategies.

Correspondent: Xu Lan 

Reviewer: Huang Minxue